Explore how micro-influencers boost engagement, authenticity, and ROI. Learn why they outperform macro-influencers and discover trends like live shopping and video content for 2024.

Musicians are using Fortnite and Roblox to promote albums by creating custom virtual experiences. This innovative approach engages fans and opens new revenue streams, transforming music marketing.

Unlock Gen Z engagement through Roblox: where sports brands like FIFA and Manchester United create immersive experiences, powered by Immerzo's streamlined activations and analytics.

Explore top strategies for successful brand integrations on Roblox, including immersive worlds, user-generated content, and exclusive virtual merchandise. Learn how brands like Nike and Chipotle engage millions of users on this rapidly growing platform. Discover how Immerzo can help you scale your brand activations and track results effectively.

Explore the economics behind in-game purchases in popular games like Roblox and Fortnite. This article dives into how microtransactions shape the player experience, impact game development, and offer brands unique opportunities for engagement in virtual worlds.